Why is reputation so important to businesses? A good, solid, and dependable reputation attracts and retains customers; it allows companies to grow; it can also be a cushion in times of economic hardship. If people have developed trust and respect for a company, they will continue to purchase goods or services. If, however, the reputation has been besmirched, consumers will take their buying power elsewhere. In the internet age, reputation is more crucial than ever. Your online reputation can determine if your business rises above the competition or succumbs to failure.
There is a lot of buzz recently about online reputation. Why exactly is it so important? There are over one billion internet users in the world; millions of searches are conducted daily. With the prevalence of online searches, shopping, and communication, businesses cannot afford to ignore how they are perceived online. About eighty percent of first-time visitors to a site get there via search engine. This can be a business owner's best ally or worst liability. When someone runs a search for a product or service, your business needs to be among the top search results or customers won't find their way to you. Worse may be when they find you but are greeted with negative press - instead of being ignorant of your existence, they will actively avoid you.
Being unknown is unacceptable in the business world; being infamous is just as bad. Is there anything you can do to influence your online reputation? The first step is to make sure your content - the content that you want customers to see - earns top search engine rankings. This is where search engine optimization (SEO) strategies can be enormously helpful. Optimize your existing websites so they contain rich content and a judicious use of keywords. Add new content in the form of supplemental domain names, sub domains, blogs, social networking profiles, and more. Doing this can help your business climb the search engine ranks.
Keep track of what is written about you online. There are various tools available to help you do this, so there is no excuse not to monitor your online reputation. Once you spot a problem, respond to it immediately. This can either mean tracking down the source of the negative press and asking for a correction or rectifying a real problem. Also, step up your optimization efforts. This is a cycle; continually work to maintain and improve your online reputation.
Having a good reputation is essential for success in business. With some time and effort, you can maintain a solid online reputation, and we can help. Contact us today to find out how we can create and maintain your online reputation.