Online Reputation Management

When you hear about reputation management, you may immediately think of businesses and corporations. After all, it is vital that customers trust them. It may not occur to you that online reputation management is just as important to individuals.

About sixty percent of employers run applicants through search engines. When you're in business for yourself, you can bet the number of prospective clients conducting searches is even higher. This can mean the difference between you getting a job or being passed over. Why? Think MySpace or Facebook. People put up the most embarrassing, immature, and inappropriate things on their profiles, thinking only their friends will see. Unfortunately, when your prospective employer searches for your name, that is the most vivid impression he will have of you. It can send the message that you are not reliable, mature, or ready to handle responsibility. In addition to what you can control, there may be negative blogs, forum entries, or message board posts that you have no control over.

How can you begin your own online reputation management?

If you have a profile with MySpace, Face Book, or another social networking site, make sure your settings are on private. This way you restrict who can see your profile.

Start your own blog that is more professional in nature.

Set up a business profile on a site like LinkedIn. This allows you to show off your personality and skills in a professional way. Consider buying a domain name that has your name in it. This way you can be sure that no one with the same name is doing stupid things you could be blamed for!

Online reputation management is all about optimizing, adding positive content, and being aware of how you present yourself online. If you follow the above steps, you can help ensure that when a boss looks you up, your shining, professional, and mature qualities are given the weight they deserve. If you contact us today, we can get started right away.